Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star TV told to change logo by January 2005

02-November-2004
Font Size   16
Share
Star TV told to change logo by January 2005

The Rupert Murdoch-owned Star India has been given time till January 1, 2005, to change the logo of its premium channel Star One. The Delhi High Court has suggested to the channel to change the logo by prefixing Star to One. The channel went on air today.

The suggestion was made by the Delhi High Court on Friday following a plea by the Sahara group that it was similar to the logo of its Sahara One channel and was creating a confusion among viewers.

In the interim period till the change of the logo, Star One will have to flash Star on the existing logo thrice every hour. Sources also said that Star has started the process of redesigning its logo to suit the court’s directive.

A Star executive said the company is working on the directive and an appropriate action will be taken in due course.

In a petition filed in the Delhi High Court on Monday, Sahara India Mass Communication, which owns the Sahara One brand, had asked that Star India be restrained from using “One” as it had registered the brand first.

In the petition, Sahara India had said that it had registered Sahara One on September 9 with the Registrar of Trademarks and its communications campaign for the same started on September 27. The new logo for the channel was unveiled in London on October 1.

Sahara has created “One” as the umbrella brand for all its activities in the world of entertainment. It has set up a 50:50 joint venture with Percept called Sahara India Entertainment Management Company Ltd, which looks after Sahara one TV, Sahara One Radio and Sahara India Motion Pictures.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...