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Star TV told to change logo by January 2005

02-November-2004
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Star TV told to change logo by January 2005

The Rupert Murdoch-owned Star India has been given time till January 1, 2005, to change the logo of its premium channel Star One. The Delhi High Court has suggested to the channel to change the logo by prefixing Star to One. The channel went on air today.

The suggestion was made by the Delhi High Court on Friday following a plea by the Sahara group that it was similar to the logo of its Sahara One channel and was creating a confusion among viewers.

In the interim period till the change of the logo, Star One will have to flash Star on the existing logo thrice every hour. Sources also said that Star has started the process of redesigning its logo to suit the court’s directive.

A Star executive said the company is working on the directive and an appropriate action will be taken in due course.

In a petition filed in the Delhi High Court on Monday, Sahara India Mass Communication, which owns the Sahara One brand, had asked that Star India be restrained from using “One” as it had registered the brand first.

In the petition, Sahara India had said that it had registered Sahara One on September 9 with the Registrar of Trademarks and its communications campaign for the same started on September 27. The new logo for the channel was unveiled in London on October 1.

Sahara has created “One” as the umbrella brand for all its activities in the world of entertainment. It has set up a 50:50 joint venture with Percept called Sahara India Entertainment Management Company Ltd, which looks after Sahara one TV, Sahara One Radio and Sahara India Motion Pictures.

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