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STAR TV Interactive appoints Cutting Edge Media to market interactive websites

STAR TV Interactive appoints Cutting Edge Media to market interactive websites

Author | Jagadeesh Krishnamurthy | Tuesday, Jan 23,2007 8:29 AM

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STAR TV Interactive appoints Cutting Edge Media to market interactive websites

Cutting Edge Media has been chosen to market the new STAR TV interactive websites, Kbclive.com and Neosports.in. The agency has been chosen as the exclusive sales agent for the sites and will be selling advertising spaces on the sites. The agency has been trying to create a name for itself in the ever growing digital platform comprising the mobile and Internet space.

Rohinton Maloo, MD, Cutting Edge Media, said, “Media Vault is the exclusive sales agent for the two sites and we have entered into an alliance with STAR TV Interactive for selling space on the websites.”

Maloo further said, “We will be selling spaces on the sites, including the various sections like the KBC Videos and the other sub-sections on Kbclive.com. As for Neosports.in, there are various opportunities for advertisers to sponsor, including the overall site sponsor and the webcast sponsor.”

Revealing the other STAR TV Interactive websites that the agency was working on, Maloo said, “We are currently in the process of adding four more of their sites, with large content from them, to the list. Before this, we had also done the marketing of ICC Champions Trophy website for them.”

Speaking about the broader plans of the company, Maloo revealed, “We help in monetising the whole line of nearly 250 Reliance Web Worlds and are also in talks with a job portal and a real-estate portal for monetising their sites.”

Tags: e4m

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