In addition to strengthening its flagship channels, STAR India has made significant efforts in launching and establishing tier II level of channels in different genres such as Hindi and English general entertainment, movies, music, etc.
On the lines of the launch of its second Hindi movie channel Movies Ok in May 2012, STAR India is looking at grabbing the pie in the English movie space as well.
According to highly places sources, it is launching its second English movie channel titled ‘Star Movies Action’, after its flagship brand Star Movies.
This channel will be a 24-hour Hollywood action movie channel. It will primarily target Males, SEC AB from age group 15 to 35 years.
The channel will go live on June 2, 2013. The promos of the same are already on air across STAR Network channels.