Top Story


Home >> Media - TV >> Article

Star to change logo of new channel

Font Size   16
Star to change logo of new channel

Star will launch its new channel as proposed on Monday, but will change its logo from ‘One’ to ‘Star One’. The Delhi High Court will hear Star and Sahara on November 1 as to how much time was required to change the logo.

While hearing the petition filed by Sahara to restrain Star from using logo ‘One’ for the new channel, Justice SK Kaul suggested Star to use word Star in the logo.

Pointing out that it would take three months to change the logo, Star’s counsel Arun Jaitley said the company will launch the channel as proposed and then change the logo.

Mr Jaitley contented while Star had announced the launch of its proposed channel on June 5, 2004, along with other 4 Hindi channels, Sahara coined the word on September 27, 2004. “Star and Sahara being leading players keep an eye on each other’s actions very closely, how come Sahara came to the court just before 5 days of Star’s launch,” he said.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow