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Star to change logo of new channel

30-October-2004
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Star to change logo of new channel

Star will launch its new channel as proposed on Monday, but will change its logo from ‘One’ to ‘Star One’. The Delhi High Court will hear Star and Sahara on November 1 as to how much time was required to change the logo.

While hearing the petition filed by Sahara to restrain Star from using logo ‘One’ for the new channel, Justice SK Kaul suggested Star to use word Star in the logo.

Pointing out that it would take three months to change the logo, Star’s counsel Arun Jaitley said the company will launch the channel as proposed and then change the logo.

Mr Jaitley contented while Star had announced the launch of its proposed channel on June 5, 2004, along with other 4 Hindi channels, Sahara coined the word on September 27, 2004. “Star and Sahara being leading players keep an eye on each other’s actions very closely, how come Sahara came to the court just before 5 days of Star’s launch,” he said.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.