Top Story


Home >> Media - TV >> Article

Star Sports to invest Rs 1,500 cr in hockey over eight years

Font Size   16
Star Sports to invest Rs 1,500 cr in hockey over eight years

STAR India has committed an investment of over Rs 1,500 crore in Hockey over the next eight years. Star Sports has tied up with Hockey India and International Hockey Federation (FIH) to embark upon a journey to promote the game. As is known, the sports channel has recently been assigned the broadcast and rights deal for FIH.

Nitin Kukreja, Head of Sports Business, STAR India said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in cricket, but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe hockey has potential for growth, but needs certain key ingredients to come together. We believe that a vibrant local league, international events in India, including the 2018 Hockey World Cup, and world class production coverage are essential to popularise the sport and help nurture future champions.”

With the telecast of the second edition of the Hockey India League (HIL), Star Sports is aiming high. Showcasing ‘The New Face of Hockey’, Star Sports has invested over Rs 100 crore in the promotion and production of the second edition of the tournament, which commences in two days.

As per a release issued by the channel, “Star Sports plans to make the Hockey India League broadcast an immersive, engaging and pleasurable viewing experience for the Indian hockey fan. The idea is to take the consumer closer to the game and make them understand the game better. Star Sports has hired International Management Group (IMG) to produce the second edition of HHIL. Israel-based specialised sports agency Prometheus has been entrusted with the responsibility of developing cutting edge graphics suitable for hockey broadcast. The broadcaster will use as many as 20 cameras for the very first time in the history of the sport for each and every match during the league – covering every piece of action on the Astroturf.”

Additionally, Star Sports is treating HHIL at par with international cricket. The League will be showcased not only in English on Star Sports 1 and Star Sports HD1, but also in Hindi on Star Sports 3. will stream all matches of the tournament live for hockey fans across the world.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline