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Star Sports Pro Kabaddi signs Rana Daggubati, Puneeth Rajkumar, Diljit Dosanjh as brand ambassadors

25-June-2016
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Star Sports Pro Kabaddi signs Rana Daggubati, Puneeth Rajkumar, Diljit Dosanjh as brand ambassadors

Star Sports Pro Kabaddi has witnessed some thrilling edge of the seat action hosting a new and modern avatar of the Indian Sport – Kabaddi. While previous seasons of Star Sports Pro Kabaddi enthralled the audience across segments, making it the second most viewed sport in the country, a large chunk of these fans comprised of celebrities. Adding to the host of luminaries taking the #AsliPanga for Season 4 are Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh, who have been signed as brand ambassadors of Season 4 of Star Sports Pro Kabaddi that commences on June 25 in Mumbai.

Rana Daggubati is not only a sensation in the South, particularly the Telugu film industry, but is also a popular face in Bollywood thanks to a spate of hit films in the past five years. He is known for his role in Bahubali and has been associated with Star Sports Pro Kabaddi since the last season. Puneeth Rajkumar is a Kanadda film power star, playback singer and television presenter. Diljit Dosanjh, a singer, actor and television presenter from Punjabi music industry is the latest B-Town sensation with his much talked about movie ‘Udta Punjab’.

With the fourth edition of the Star Sports Pro Kabaddi to be launched tonight, a Star India spokesperson said, “The first three seasons of the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. Our brand ambassadors Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh lend their bold, powerful image to Star Sports Pro Kabaddi and re-iterate the spirit of Kabaddi. The fact that Kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride.”

Excited about his continued association with Star Sports Pro Kabaddi, Rana Daggubati said, “I am extremely happy to be associated with Star Sports Pro Kabaddi. For me Kabaddi has always been a fun sport growing up and excited that Star India has pushed the envelope in promoting the sport and making it even more popular in this new format. I’m particularly excited to meet the amazingly talented players as I am also their fan. This will be a great experience!”

Commenting on his new role, Puneeth Rajkumar said, “I am extremely happy to be associated with Star Sports Pro Kabaddi and am anxiously awaiting the start of Season 4. Star India has been instrumental in popularising the sport and I cannot wait to meet the players and learn some of the tackles and moves from them. The physical and mental agility that these players exhibit is commendable. I am looking forward to seeing them in action on ground from close quarters.”

Thrilled about this association with Kabaddi, Diljit Dosanjh said, “I am thrilled and excited to be a part of Star Sports Pro Kabaddi and am looking forward to witnessing the action packed game. I'm waiting to see many super raids, super tackles and other super moves of Kabaddi as the eight teams take the #AsliPanga.”

All the three stars are ardent sport lovers and have been following Star Sports Pro Kabaddi since inception. They have picked their favourite players and teams and will be following them closely during the league.

Diljit, Rana and Puneeth will be seen cheering for Star Sports Pro Kabaddi as Season-4. The action begins in Mumbai on June 25, with Puneri Paltan taking on Telugu Titans in the first match.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.