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Star safeguards GRPs against rise of Colors in week 28

20-July-2015
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Star safeguards GRPs against rise of Colors in week 28

Week 28 had its share of twist & turns for Hindi GEC genre, with Colors & Star Plus being the major players in the genre that recorded growth. Colors crossed 200 GRPs for the first time since last 4 weeks & Star Plus recorded a growth of 11 GRPs thereby elevating itself to 241 GRPs (in Week 28) from 230 GRPs in last week.

Week 28 also saw Colors airing "S-CROSS IIFA AWARDS MALAYSIA" on Sunday (05/07/2015) with the event garnering 20 GRPs.

Typically whenever there is any Event or World Television Premiere(WTP) on a particular channel in the genre, the channel airing that event or WTP gains GRPs whereas other channels may  lose out on few GRPs.But Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs of Sunday against IIFA Awards on Colors.

Compared to Last Week (Week 27) Sunday on Star Plus saw a growth of 11 GRPs.tar Plus played fresh episodes of its early prime time shows on Sunday, 5th July.
The shows which were played in the time band were:

Besides the fresh episodes of early prime, Star Plus also played the repeat of Star Parivaar Awards - 2015 at 10:30 & aired Singham Returns at 22:00.

Source : TAM Media Research
Analysis conducted by S-Group, an Analytical arm of TAM Media Research
 

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