Star Network has affected a restructuring of its adsales operations with CEO Peter Mukherjea taking direct control. He will be supported by three vice presidents – Kevin Vaz , Joy Chakravarti and Monica Tata .
As per the new structure, Kevin Vaz would handle STAR Plus, STAR Gold and STAR Vijay, Joy Chakravarti will look after STAR News, and Monica Tata will now take over ad sales of STAR World and STAR Movies. For Tata it is second coming in Ad sales. She was earlier transferred to programming from Ad sales.
After the resignation of Ad sales head, Raj Nayak, the network has reviewed the situation and affected these changes. The group top brass and sales team is currently in Australia to brainstorm on future strategies. Meanwhile Raj Nayak has decided not to accompany Star officials to Australia.