Tug of war between broadcasters and service operators is not new in the media business. Last month we saw an ugly spat between Sony MSM and Hathway. This time it is between Star India and DEN Networks.
Star India issued an advertisement in Times of India addressed to DEN subscribers saying something to the effect off“ switch to another channel if they are missing their favourite Star channels. The ad also prominently highlights how the DEN viewers are missing the India vs South Africa Cricket Series.
One of the DEN’s senior management informed exchange4media about this advertisement and said, “There had been some commercial negotiation between both the companies and it didn’t work out and the signals were pulled off.”
Well, viewers can use the star cricket service by paying extra charges to DEN said the source.
Informing their business partners a communication has been received by DEN saying, “All Star channels have will restored in their respective packages. Only Star Plus and Life OK will be available in intro pack.”