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Star Plus, Zee Anmol maintain lead in urban, rural markets respectively in week 41

20-October-2016
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Star Plus, Zee Anmol maintain lead in urban, rural markets respectively in week 41

According to BARC data for week 41 (8-14 October, 2016) Star Plus continued to lead the urban markets with increased viewership ratings followed by Colors at no.2 and Sony Entertainment Television at no.3. Life OK stepped up to the fourth spot pushing Zee TV to the fifth spot. In the rural market, Zee Anmol remained to be the most watched channel of the rural market. Sony Pal pushed Star Utsav to the third spot and acquired the second spot. Colors stepped up to no.6 replacing Zee TV.

Urban Ratings:

Star Plus continued to lead the urban markets with increased viewership ratings of 468 million in week 41 as compared to week 40’s 458 million.

Colors stood at no.2 with increased ratings of 450 million that were 392 million in the previous week.

Sony Entertainment Television with 292 million ratings stayed at no.3. The channel had 293 million ratings in the previous week.

Life OK stepped up to the fourth spot from fifth in week 41 with 265 million ratings. Although, the channel had better ratings of 275 million in the previous week.

Zee TV slipped to the fifth spot as it fetched lesser viewership ratings in week 41 of 264 million with respect to previous week’s 286 million.

Sony SAB garnered 256 million ratings and remained at no.6. The channel had 264 million ratings in the previous week.

&TV with 138 million ratings stood at no.7. The channel had 137 million ratings in week 40.

Zee Anmol also held on to the eighth spot in week 41 with increased viewership ratings of 116 million than previous week’s 114 million.

Sony Pal and Star Utsav exchanged their previous week’s spots as the former acquired stepped up to the ninth spot with 102 million ratings and the latter slipped to no.10 with 92 million ratings.

Rural Ratings:

Zee Anmol remained to be the most watched channel of the rural market with 404 million ratings, higher than previous week’s 382 million.

Sony Pal replaced Star Utsav to acquire the second spot with 329 million ratings that were 273 million in week 40.

Star Utsav slipped a spot to no.3 with 309 million ratings, less than previous week’s 314 million ratings.

The fourth spot was acquired by Rishtey with 302 million ratings, higher than previous week’s 261 million ratings.

At no.5 stood Star Plus with 237 million ratings, higher than week 40’s 219 million.

Colors stepped up to no.6 with 232 million ratings, higher than previous week’s 190 million.

Zee TV slipped a spot to no.7 with 208 million ratings, less than previous week’s 213 million ratings.

Big Magic stood at no.8 with 156 million ratings.

Life OK slipped a spot and stood at no.9 with 150 million ratings, less than previous week’s 153 million.

At no.10 stood Sony Entertainment Television with 123 million ratings. The channel was at no.9 in week 40 with 129 million ratings.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.