Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus, Zee Anmol maintain lead in urban and rural markets respectively in week 37

23-September-2016
Font Size   16
Star Plus, Zee Anmol maintain lead in urban and rural markets respectively in week 37

According to BARC Ratings for week 37 (10-16 September, 2016), Star Plus continued to lead the urban markets for the second consecutive week followed by Colors at no.2 and Zee TV at no.3. Sony Entertainment Television stepped up two steps to no.4 while Life OK slipped to the sixth spot. As far as the rural markets are concerned, Zee Anmol topped the chart followed by Star Utsav at no.2 and Sony Pal at no.3. Also, Star Plus acquired the fifth spot pushing Zee TV to the sixth spot.
 
Hindi GEC Urban:
 
Star Plus continued to be the top channel second week in a row but experienced a dip in the ratings from 498 million in week 36 to 481 million in week 37.
 
Colors stayed at no.2 with 413 million ratings which were 393 million in the previous week.
 
Zee TV with 318 million ratings remained at no.3. The channel had 393 million ratings in the previous week.
 
Sony Entertainment Television stepped up two steps to no.4 in week 37 with 301 million ratings. The channel had 265 million ratings in week 36.
 
Sony SAB stayed at no.5 with 278 million ratings which were 268 million in the previous week.
 
Life OK slipped to the sixth spot from fourth in week 37 with 273 million ratings which were 269 million in the previous week.
 
At no.7 stood &TV with 138 million ratings, less than previous week’s 152 million.
 
Zee Anmol remained at no.8 with improved ratings of 116 million which were 110 million in week 36.
 
Star Utsav, at no.9, fetched 107 million ratings, higher than previous week’s 101 million ratings.
 
Sony Pal garnered 105 million ratings, higher than previous week’s 96.8 million and stood at no.10.
Hindi GEC Rural:
 
Zee Anmol remained to be the most watched channel in the rural markets with improved ratings of 377 million in week 37 than week 36’s 375 million.
 
Star Utsav stood at no.2 with 347 million, higher than previous week’s 333 million.
 
Sony Pal, at no.3, garnered 301 million ratings, also higher than previous week’s 285 million.
 
Rishtey remained at no.4 and fetched 257 million ratings which were 254 million ratings in the previous week.
 
Star Plus acquired the fifth spot in week 37 with 230 million ratings but the channel saw a dip in the terms of ratings which were 245 million in week 36.
 
Zee TV slipped to the sixth spot with 228 million ratings. The channel was at no.5 in the previous week with 253 million ratings.
 
At no.7 stood Colors with improved ratings of 199 million than previous week’s 183 million.
 
The eighth spot was acquired by Life OK with 156 million ratings, higher than previous week’s 146 million.
 
At no.9 stood Sony Entertainment television with 132 million ratings which were 115 million in the previous week.
 
Sony SAB stood at no.10 with 102 million ratings which were 100 million in week 36.

 

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...