Star Plus decided to take its viewers down memory lane on the occasion of World TV Day on November 21, 2010. What the channel did was instead of telecasting its regular Sunday programmes, it aired some of its milestone shows of the last decade.
Star Plus’ day-long celebrations started from 8.30 am and concluded with the telecast of the Indian Television Awards. Throughout the day, the channel aired some of its most popular shows such as ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasauti Zindagi Ki’ ‘Nach Baliye’, and ‘Baa, Bahu Aur Baby’, among others.
Commenting on this initiative, Anupam Vasudev, Executive Vice President, Marketing and Communication, STAR India, said that the idea was to celebrate World TV Day and highlight the channel’s landmark shows.
The channel wanted to ensure that it connected with the audience with this programming experiment and was not looking at this from the numbers perspective.
Vasudev further said that the channel would continue with such innovations in the future.