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Star Plus, Star Utsav lead rural and urban markets respectively in week 39

Star Plus, Star Utsav lead rural and urban markets respectively in week 39

Author | exchange4media News Service | Thursday, Oct 06,2016 1:35 PM

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Star Plus, Star Utsav lead rural and urban markets respectively in week 39

According to BARC Ratings for week 39 (24-30 September, 2016), in the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Star Utsav and Zee Anmol interchanged positions as former moved up to eighth spot while the latter slipped to tenth spot. Star Utsav moved up to top spot in the rural market displacing Zee Anmol.

Urban:

Star Plus retained the top spot with 456 million impressions, slightly lesser than week 38’s 460 million impressions.

Colors also remained at second spot with 370 million impressions, as against previous week’s 398 million.

Same goes for Zee TV which held on to its third position with 300 million impressions, a meltdown compared to previous week’s 315 million.

Sony Entertainment Television stayed on to its fourth spot fetching similar ratings of around 298 million ratings.

Life OK remained at fifth spot gathering 265 million ratings, compared to week 38’s 279 million ratings.

Sony SAB also retained its sixth spot with improved 263 million impressions, compared to previous week’s 256 million ratings.

&TV, despite maintaining its seventh spot, suffered a drop in its ratings from week 38’s 142 million ratings to 132 million ratings in week 39.

Star Utsav stepped up to eighth spot fetching 110 million ratings compared to week 38’s 109 million ratings.

Sony Pal retained its ninth spot with 106 million ratings as against week 38’s 106 million ratings.

Zee Anmol stepped down to 10th spot with 100 million impressions, a huge drop from week 38’s 112 million ratings.

Rural:

Star Utsav climbed up to the top spot with 346 million impressions, as against week 38’s 337 million impressions

Zee Anmol dropped to second spot with 338 million ratings, compared to previous week’s 351 million impressions.

Sony Pal retained its third spot with improved 304 million ratings, as against week 38’s 295 million ratings

Rishtey retained its fourth spot but suffered a drop in its ratings from 259 million ratings in week 38 to 239 million impressions on week 39.

Zee TV slipped to sixth spot with 222 impressions from week 38’s fifth spot.

Star Plus, on the other hand moved up to fifth spot with 233 million ratings compared to week 38’s 222 million impressions.

Colors retained its seventh spot with 173 million impressions compared to week 38’s 183 million impressions.

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