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Star Plus, Sony Pal dominate urban and rural markets, respectively @BARC Week 13

07-April-2017
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Star Plus, Sony Pal dominate urban and rural markets, respectively @BARC Week 13

According to BARC data for week 13 (March 25–31), Star Plus continued to maintain its hold over the urban market with 461 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 516 million impressions.

Collectively, Sony Pal took over Star Plus to dominate the chart with 702 million impressions. Meanwhile, the latter slipped to the second spot with 681 million impressions followed by Colors at the third spot with 638 million impressions.

Urban Market

Star Plus continued to top the urban market with 461 million impressions, compared to 484 million impressions it had in week 12.

Colors held on to its second spot with an improved 431 million impressions as against the 421 million impressions it fetched the previous week.

Zee TV retained its third spot with 314 million impressions, compared to week 12’s 318 million impressions.

Sony Entertainment Television also stayed on to its fourth spot with 294 million impressions as against previous week’s 296 million impressions.

Even Sony SAB maintained its fifth position with 288 million impressions as against its 290 million impressions it garnered in week 12.

Rural market

Sony Pal maintained its dominance over the rural market with much improved 516 million impressions, as against week 12’s 438 million impressions.

Zee Anmol retained its second spot with 380 million impressions as against the 389 million impressions it fetched in week 12.

Rishtey stayed on to its third spot with 376 million impressions, compared to the 381 million impressions it garnered last week.

Star Utsav maintained its fourth spot with 319 million impressions.

Zee TV moved up to the fifth spot with 236 million impressions.

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