Top Story


Home >> Media - TV >> Article

Star Plus, Sony Pal continue to lead over urban and rural markets respectively @BARC Week 12 Ratings

Font Size   16
Star Plus, Sony Pal continue to lead over urban and rural markets respectively @BARC Week 12 Ratings

According to BARC data for week 12 (March 18–24), Star Plus continued to maintain its hold over the urban market with 484 million impressions. Sony Pal too continued to stay in the first spot in the rural market in week 12 with 438 million impressions.

Collectively too, Star Plus took the first spot bringing in 728 million impressions followed by Colors at the second spot (630 million impressions) and Sony Pal at the third spot (603 million impressions).

Urban market

Star Plus continued to top the urban market with 484 million impressions, compared to 481 million impressions it had in week 11.

Colors held on to its second spot with improved 421 million impressions as against the 409 million impressions it fetched the previous week.

Zee TV moved up to the third spot with 318 million impressions, compared to week 11’s 297 million impressions.

Sony Entertainment Television slipped to fourth spot with 296 million impressions as against previous week’s 306 million impressions.

Sony SAB maintained its fifth position with 290 million impressions as against its 292 million impressions it garnered in week 11.

Rural market

Sony Pal continued to lead the rural market with 438 million impressions, as against week 11’s 425 million impressions.

Zee Anmol moved up to second spot with 389 million impressions as against the 362 million impressions it fetched in week 11.

Rishtey slipped to third spot with 381 million impressions. Interestingly it had similar ratings last week.

Star Utsav maintained its fourth spot with similar ratings of 322 million impressions.

Star Plus too held on to its fifth spot with 243 million impressions.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi