Star Plus, Rishtey maintain lead positions in urban and rural markets respectively @BARC Ratings Week 3
Star Plus retained its leadership position in the third week of BARC 2017 (January 14-20) in the urban market, garnering 444 million impressions, despite a fall in ratings. It was followed by Colors and Sony Entertainment.
Rishtey continued to rule the rural market with 347 million impressions.
Also, Star Plus reinstated its first spot collectively by fetching 632 million impressions followed by Colors (627 million impressions) at second spot and Rishtey (466 million impressions) at the third spot.
Star Plus continued to lead BARC’s urban market ratings bringing in 444 million impressions compared to 470 million impressions in the second week 2017.
Colors retained its second spot with 432 million impressions as against its 468 million impressions it fetched the previous week.
Sony Entertainment Television held on to its third spot with 286 million impressions as against its 299 million impressions in week 1 of 2017.
Zee TV moved up to the fourth spot garnering 252 million impressions compared to its 258 million impressions in week 2.
Sony Sab, on the other hand, slipped to fifth spot with 250 million impressions compared to week 2’s 261 million impressions.
Rishtey continued to be at the top in the rural market with 347 million impressions.
Star Utsav maintained its second spot with 304 million impressions, as against its 298 million impressions it fetched in week 2.
DD National made a surprise entry in the list at third spot with 254 million impressions.
Zee Anmol slipped to fourth spot with 249 million impressions as against its 261 million impressions it fetched in week 2.
Even Sony Pal slipped to fifth spot managing 249 million impressions compared to second week’s 247 million impressions.
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