Top Story


Home >> Media - TV >> Article

Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2

Font Size   16
Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. It was followed by Colors and Sony Entertainment.

Rishtey continued to rule the rural market with 376 million impressions.

However, Colors took over Star Plus’ first spot collectively by fetching 667 million impressions followed by the latter (665 million impressions) at second spot and Rishtey (453 million impressions) at the third position.

Urban Market
Despite a fall in its ratings, Star Plus led BARC’s urban market ratings bringing in 470 million impressions compared to 490 million impressions in the first week 2017.

Colors retained its second spot with 468 million impressions as against its 470 million impressions it fetched the previous week.

Sony Entertainment Television held on to its third spot with improved 299 million impressions as against its 291 million impressions in week 1 of 2017.

Sony Sab, too, maintained its fourth spot with 261 million impressions compared to week 1’s 265 million impressions.

Zee TV stayed on the fifth spot fetching 258 million impressions compared to its 254 million impressions in week 1.


Rural Market
Rishtey continued to be at the top in the rural market with 336 million impressions.

Star Utsav moved up to second spot, garnering 298 million impressions, as against its 254 million impressions it fetched in week 1.

Zee Anmol slipped to third spot with 261 million impressions as against its 266 million impressions it fetched in week 1.

Star Utsav’s elevation led to Sony Pal fall to fourth spot managing 247 million impressions compared to first week’s 262 million impressions.

Colors held on to its fifth spot with 199 million impressions.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017