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Star Plus revamps prime time with ‘Kaali – Ek punar avtaar’

28-November-2012
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Star Plus revamps prime time with ‘Kaali – Ek punar avtaar’

Star Plus plans to launch new fiction daily show ‘Kaali – Ek punar avtaar’ on the 8PM prime time slot, beginning December 3, 2012. The crime-based series will replace on-going show ‘Iss pyaar ko kya naam doon’, which is soon to go off-air. The launch comes on the back of the channel’s two recent launches, ‘Mujhse kuchh kehti…yeh khamoshiyaan’ and ‘Veera’.

The show will compete with ‘Balika vadhu’ of Colors – which has been ruling the slot for some time now, the newly launched show ‘Anaamika’ of Sony Entertainment Television and ‘Rab se sohna isshq’ of Zee TV.

With different genres of programming line-up such as crime and suspense ready to be aired, the 8PM time slot is observing a lot of variety in terms experimentation.

The show is being produced by Shakuntalam Telefilms and, according to industry sources, would portray the struggle of an older lady against a powerful person. The promos of the same have been launched on television as a part of the promotional campaign.

It may be recalled that Star Plus earlier had a show ‘Kaali – Ek agnipareeksha’, which used to air on the 11PM slot. It was a six-month finite series.

This new show would be the second crime-based fiction daily to be aired on Star Plus after a gap of more than a year – after weekend show ‘Arjun’ back in August 11, 2012.

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