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Star Plus revamps Friday prime time with two new shows

Star Plus revamps Friday prime time with two new shows

Author | exchange4media News Service | Thursday, Nov 18,2004 7:08 AM

Star Plus revamps Friday prime time with two new shows

Star Plus is all set to debut its two new shows Khullja Sim Sim and Kal Chakra on Friday, November 19, in the 9.30 pm to 11.30 pm time slot. To accommodate Khullja Sim Sim in the 9.30 pm slot, the channel is moving the serial Karma to the 8 pm slot. Kal Chakra replaces Hatim, which has now been discontinued, in the 10.30 pm time slot.

On being asked about the new look and feel of Khullja Sim Sim, Anuradha Prasad, promoter of BAG films and producer of the show, said, “When we thought of changing the host, the challenge was immense. Hussain fits the image of a warm and friendly person and is well liked by audiences.”

About the set, she said, “We have a new and hi-tech set. Moreover, prizes have been upgraded from a Santro to a Mercedes. Besides, all prizes will be hidden from the view of participants. A lot more innovations will be visible once the show is on air.”

Kal Chakra-The Wheels of Time, is a socio-thriller targeting adult audiences with Nausheen Ali Sardar in a triple role.

Deepak Segal, Executive VP, Content and Communication, Star India, said, “Even when we had changed the telecast day of Khullja Sim Sim from Friday to Thursday, the audience followed and the show recorded a consistent TRP of 7. It is a no-talent, no-brain game show where only luck matters. As for Kal Chakra, the show is expected to do well, as the concept is novel and will be engrossing for viewers.”

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