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Star Plus maintains top spot in urban market, Rishtey leads in rural: BARC

30-December-2016
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Star Plus maintains top spot in urban market, Rishtey leads in rural: BARC

Star Plus continued to maintain its leadership position in the urban market, followed by Colors and Sony Entertainment, according to BARC data for week 51 (December 17-23). Rishtey also continued to rule the rural market.  Overall Star Plus claimed its top position with 647 million impressions followed by Colors (629 million impressions) and Zee TV (467 million impressions) in the second and third position.

Urban Ratings

Star Plus topped in the urban market yet again with 445 million impressions as against 456 million impressions in week 50 (December 10-16).

Colors, too, maintained its second spot with 432 million impressions compared to its 448 million impressions, the previous week.

 Sony Entertainment Television held the third spot with an improved 324 million impressions, compared to 311 million impressions in week 50.

Zee TV maintained its fourth spot but saw a fall in its ratings to 277 million impressions from week 50’s 282 million impressions.

 Sony SAB moved up to the fifth spot, displacing Life Ok, garnering 263 million impressions, compared to 256 million impressions, the previous week.



Rural Ratings

Rishtey led the rural market with 326 million impressions.

Sony Pal reinstated its second position after slipping to the third spot the previous week with 300 million impressions.

Zee Anmol dropped to the third spot with 283 million impressions, as against 290 million impressions it fetched in week 50.

Star Utsav maintained its fourth spot with 255 million impressions while Star Plus moved up to fifth spot with 202 million impressions.

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