Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus maintains its top spot in urban market, Rishtey leads the rural market

15-December-2016
Font Size   16
Share
Star Plus maintains its top spot in urban market, Rishtey leads the rural market

According to BARC data for week 49 (December 3-9) Star Plus continued to top the chart in the urban market, followed by Colors and Sony Entertainment Television. Rishtey displaced Sony Pal to lead the rural market. Star Plus leads the overall markets with 653 million impressions followed by Colors (648 million impressions) and Zee TV (451 million impressions) in the second and third positions.

Urban Ratings

Star Plus maintained its top spot in the urban market though it saw a drop in its ratings from 491 million impressions in week 48 (November 26-December 2) to 438 million impressions.

Colors also retained its second position with improved 436 million impressions, as against 431 million impressions in week 48.

Same goes for Sony Entertainment Television which continued to hold on to its third spot with improved 308 million impressions.

Sony SAB climbed to fourth spot with 270 million impressions as compared to 268 million impressions for week 48.

ZEE TV slipped to fifth spot with 263 million impressions, witnessing a huge drop in its ratings from 283 million impressions the previous week.

Rural Ratings:

Rishtey took over Sony Pal to move to the top spot with 326 million impression compared to its 297 million impressions on week 48.

Meanwhile Sony Pal fell to second spot with improved 320 million impressions, compared to 317 million impressions garnered by the channel in the previous week.

Zee Anmol retained its third spot with 288 million impressions, as against 285 million impressions on week 48.

Star Utsav and Star Plus maintained its fourth and fifth spots with 253 million impressions and 215 million impressions respectively. 

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends