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Star Plus leads urban market, Sony Pal rural @ BARC Week 18

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Star Plus leads urban market, Sony Pal rural @ BARC Week 18

According to BARC data for week 18 (April 29–May 5), Star Plus continued to maintain its hold over the urban market with 430 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 447 million impressions.

Collectively, Star Plus dominated the chart with 632 million impressions, followed by Sony Pal with 591 million impressions and Colors with 529 million impressions.

Urban Market

Star Plus continued to top the urban market with 430 million impressions, compared to 424 million impressions it had in Week 17.

Colors stayed on the second spot with 361 million impressions as against the 369 million impressions it fetched the previous week.

Zee TV retained its third spot with 286 million impressions compared to Week 17’s 299 million impressions.

Sony SAB also maintained its fourth spot with 261 million impressions as against its 265 million impressions it garnered in Week 17.

Sony Entertainment Television retained its fifth position with 240 million impressions as against previous week’s 242 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 447 million impressions, as against Week 17’s 433 million impressions.

Rishtey retained its second spot with 365 million impressions compared to the 378 million impressions it garnered last week.

Zee Anmol also stayed on its third spot with 341 million impressions as against the 344 million impressions it fetched in Week 17.

Star Utsav maintained its fourth spot with 274 million impressions.

Zee TV retained its fifth spot with 202 million impressions.


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