STAR Plus goes off movies completely, to air serial on Sai Baba from October 9

STAR Plus goes off movies completely, to air serial on Sai Baba from October 9

Author | Noor Fathima Warsia | Monday, Sep 26,2005 8:00 AM

STAR Plus goes off movies completely, to air serial on Sai Baba from October 9

STAR Plus weekends are seeing a lot of action with the barrage of new shows that the channel has introduced touching almost every genre. A new addition will be a serial on ‘Sai Baba’ in the 8.00 pm slot from October 9 onwards. A detective show is also expected in the block.

With ‘KBC 2’, ‘Baa, Bahoo aur Baby’, ‘Shanno Ki Shaadi’ and ‘Kaboom’, Plus is offering its viewers a wide array of programmes to choose from. Elaborating on the choice of ‘Sai Baba’, Shailja Kejriwal, Senior Creative Director, STAR Plus, said, “It is a very interesting addition to our programming mix. We have nothing spiritual and this fills that gap. Also, this is a story that has never been told on television. We thought it made sense to have it in the weekend mix.”

‘Sai Baba’ comes in at the 8.00 pm slot replacing movies completely from the channel, reiterating the focus that the channel is building on its movie channel STAR Gold. ‘Sai Baba’ is a finite show, but the channel hasn’t decided on the number of episodes yet.

Another development that can be expected soon on weekends is a detective show, currently called ‘Detective Omkar Nath (DON)’. The channel is contemplating placing the show in the 10.30 pm slot on Saturday and Sunday. However, channel officials said that not much had been decided on this as yet.

Commenting on the performance of the current programmes on Plus, Kejriwal said, “KBC 2 is doing well and that was expected, but the programme to watch out for is ‘Baa…’. That is going to be the weekend driver.”

Replying to whether the ratings of 5 plus was what the channel was looking for, she said, “These ratings have opened up the weekend front and getting these numbers steadily without movies is very positive. Weekends have traditionally been extremely difficult. We are very happy to get more viewers.”

Another aspect of the weekend programming that comes to the fore is the drop in Friday episodes of the extended programmes. According to Kejirwal, given weekends’ threshold, this was expected.

“Weekend viewing is yet to become a habit. We faced the same problem in the case of ‘Kasuatii…’ and now as you can see, the difference is low and with Kasautii’s ratings coming up again, this is again very encouraging. We expect the same with other shows as well,” she said.

The weekend work hasn’t stopped for STAR with these new shows. ‘KBC 2’ is steadily averaging at a 10 plus currently, which is good news for the channel. But whether STAR will be able to retain these viewers over the long term is the question, but as of now STAR doesn’t have much to worry about.

Tags: e4m

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