STAR India has announced that its flagship GEC Star Plus will now be telecast globally with English subtitles, on the same day, to viewers in more than 65 countries across the globe.
This move makes STAR India the first Indian broadcaster to enable global viewers watch subtitled content, same day, globally. Star Plus viewers will now be able to watch their favourite episodic shows on the same day, as they are telecast to viewers in India.
This initiative of STAR will provide world viewers the twin benefits of watching updated content globally with English subtitles and stay connected, be it in New Delhi, Dubai, Johannesburg, London and New York.
Commenting on this initiative, Uday Shankar, CEO, STAR India, said, “This is a significant milestone. The appeal of Star’s content will be even more compelling once the viewers in India and their dear ones overseas can watch it together. We are confident that it will create an important point of engagement and interaction between our viewers in India and overseas.”
He added, “It is our attempt to connect hearts and bridging time and distance for our viewers overseas, who yearn for a home away from home experience. They can now stay connected and bond discussing storylines and favourite shows.
This move of Star India will also provide marketers and advertisers the opportunity to promote their products globally on an unparalleled platform to over 400 million global viewers.
This initiative yet again reinforces Star Plus’ motto of ‘Rishta Wahi, Soch Nayi’.