Continuing with its focus on the weekend block, STAR Plus is all set to launch another weekly offering from the first week of November 2006. Playing with the thriller-adventure genre this time, the channel is all set to launch a new show, ‘Lucky’, in its 8.00 pm block on Saturdays.
Deepak Segal, EVP, Content, STAR Entertainment, said, “Weekends have been doing very well for us. ‘Prithviraj Chauhan’ is averaging at 7 plus, ‘Baa, Bahoo aur Baby’ and ‘Sai Baba’ continue to deliver, and the new initiatives are also picking up. It’s not easy to do these kinds of numbers without a ‘KBC’, so in all we are happy.”
He further said, “But weekend has never been an easy slot for anyone and you cannot stop experimenting on this slot – which is what we are doing. ‘Lucky’ is another initiative in this direction.”
The channel recently launched ‘Antariksh’, which is targeted at the kids TG, and ‘Lucky’ in the weekends is also looking at the young TG – the 4-24 age-group. The show has been designed as a complete story in an episode.
Not much on the marketing of the show has been finalised as yet, but the marketing is expected to be on-air driven.