Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR Plus gears up for another weekend adventure – Lucky

12-October-2006
Font Size   16
STAR Plus gears up for another weekend adventure – Lucky

Continuing with its focus on the weekend block, STAR Plus is all set to launch another weekly offering from the first week of November 2006. Playing with the thriller-adventure genre this time, the channel is all set to launch a new show, ‘Lucky’, in its 8.00 pm block on Saturdays.

Deepak Segal, EVP, Content, STAR Entertainment, said, “Weekends have been doing very well for us. ‘Prithviraj Chauhan’ is averaging at 7 plus, ‘Baa, Bahoo aur Baby’ and ‘Sai Baba’ continue to deliver, and the new initiatives are also picking up. It’s not easy to do these kinds of numbers without a ‘KBC’, so in all we are happy.”

He further said, “But weekend has never been an easy slot for anyone and you cannot stop experimenting on this slot – which is what we are doing. ‘Lucky’ is another initiative in this direction.”

The channel recently launched ‘Antariksh’, which is targeted at the kids TG, and ‘Lucky’ in the weekends is also looking at the young TG – the 4-24 age-group. The show has been designed as a complete story in an episode.

Not much on the marketing of the show has been finalised as yet, but the marketing is expected to be on-air driven.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India