Following the schedule changes at STAR Plus, when a new line-up was introduced with KBC-2’s departure, the 10.30 pm block on the channel was left vacant. The void has now been filled up with a new property – ‘Thodi si zameen, Thoda sa Aasman’ – which will see one of the lead faces of the channel, Smriti Irani (aka Tulsi), in a new role.
The new soap maintains a serious tone and depicts the lead actor in her real age. Shailja Kejriwal, Creative Director, STAR Entertainment, believes that this is a challenge not just for the actor but for the channel as well to be able to present a new picture of Irani that the Indian audience would accept.
The 10.30 pm block sees ‘Kyunki Saas Bhi Kabhi Bahu Thi’ till Friday. With the new show coming in the same block on Saturdays and Sundays, the channel believes that a neat continuity will be maintained in the offering.
STAR Plus had seen a huge boost in ratings when the channel introduced KBC-2. With the show going off-air, the ratings were affected to some extent. STAR Plus nonetheless has been trying new properties to maintain the graph to some extent. The recently launched ‘Prithviraj Chauhan’ is currently faring at an average of 4 plus.
But is STAR Plus happy with the numbers? Presenting the channel’s point of view here, Kejriwal replied, “No, we are not. However, the show has seen its challenges and we have some very strong content coming up. I sincerely think that the show will pick up in days to come.”
Kejriwal is also happy with the performance of ‘Baa, Bahoo aur Baby’ and the manner in which the show has “picked up”. She is clear that despite all the developments that are surrounding the leader, focus on the weekend slot will continue to be one of the prime areas.