Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR Plus extends prime time; introduces ‘Sangam’ for 7 pm slot

24-July-2007
Font Size   16
STAR Plus extends prime time; introduces ‘Sangam’ for 7 pm slot

STAR Plus is introducing a new show ‘Sangam’ in the evening prime time slot of 7 pm. This new half-hour daily premieres on August 20. With this, the channel will fill up its evening slot of 7 pm, which is currently running repeats. This will be Fox Television Studios’ second show in the evening slot of STAR Plus, and would extend the channel’s primetime from 7 pm onwards. Fox Television Studios had also brought ‘Meri Awaaz Ko Mil Gayi Roshni’ in the prime time slot.

Prem Kamath, Head-Marketing Communications, STAR India, said, “We are introducing ‘Sangam’ at a slot which has not been explored well by the television channels in a big way. By launching it at 7 pm, we are essentially looking at extending the primetime slot.” Moreover, Kamath expects the show to win leadership, in terms of highest viewership, in that slot.

On the marketing front, the channel has decided to take both the on-air and off-air promotions route. The marketing head from STAR, on explaining the marketing plan, said, “On-air would be covered by STAR channels, while for the off-air promotions, we have planned integrated campaigns including print, radio and Internet.” He further said that the channel is in the process of getting media partners for the show too.

The story of ‘Sangam’, which is about a young girl from a conservative family, targets young adults, particularly young women.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow