According to BARC data for week 25 (June 17–23), Star Plus took the top spot in the Hindi GEC category (collectively) with 593 million impressions. It was followed by Zee Anmol with 580 million impressions and Sony Pal with 560 million impressions.
Star Plus continued to dominate the urban market with 400 million impressions. Meanwhile, in the rural market, Zee Anmol took over Sony Pal to lead in the same week with 460 million impressions.
Star Plus continued to top the urban market with an improved 400 million impressions, compared to 387 million impressions it had in Week 24.
Colors moved up to second spot with 332 million impressions as against the 299 million impressions it fetched the previous week.
SONY SAB dropped to third spot with 309 million impressions as against the 307 million impressions it gained in the previous week.
Zee TV maintained its fourth spot with 287 million impressions as against the 279 million impressions it fetched the previous week.
Sony Entertainment Television retained its fifth position with improved 274 million impressions as against previous week’s 264 million impressions.
Zee Anmol dethroned Sony Pal to lead the rural market with 460 million impressions.
Rishtey retained its second spot with 416 million impressions compared to the 428 million impressions it garnered last week.
Sony Pal slipped to third spot with 405 million impressions.
DD National maintained its fourth spot with 243 million impressions.
Star Utsav held on to its fifth spot with 222 million impressions.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions