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Star Plus dominates Hindi GEC @BARC Week 25

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Star Plus dominates Hindi GEC @BARC Week 25

According to BARC data for week 25 (June 17–23), Star Plus took the top spot in the Hindi GEC category (collectively) with 593 million impressions. It was followed by Zee Anmol with 580 million impressions and Sony Pal with 560 million impressions.

Star Plus continued to dominate the urban market with 400 million impressions. Meanwhile, in the rural market, Zee Anmol took over Sony Pal to lead in the same week with 460 million impressions.

Urban Market

Star Plus continued to top the urban market with an improved 400 million impressions, compared to 387 million impressions it had in Week 24.

Colors moved up to second spot with 332 million impressions as against the 299 million impressions it fetched the previous week.

SONY SAB dropped to third spot with 309 million impressions as against the 307 million impressions it gained in the previous week.

Zee TV maintained its fourth spot with 287 million impressions as against the 279 million impressions it fetched the previous week.

Sony Entertainment Television retained its fifth position with improved 274 million impressions as against previous week’s 264 million impressions.


Rural Market

Zee Anmol dethroned Sony Pal to lead the rural market with 460 million impressions.

Rishtey retained its second spot with 416 million impressions compared to the 428 million impressions it garnered last week.

Sony Pal slipped to third spot with 405 million impressions.

DD National maintained its fourth spot with 243 million impressions.

Star Utsav held on to its fifth spot with 222 million impressions.

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