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Star Plus continues to lead urban market, Sony Pal leads rural market @ BARC ratings, Week 17

05-May-2017
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Star Plus continues to lead urban market, Sony Pal leads rural market @ BARC ratings, Week 17

According to BARC data for week 17 (April 22–28), Star Plus continued to maintain its hold over the urban market with 424 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 433 million impressions.

Collectively, Star Plus dominated the chart with 640 million impressions, followed by Sony Pal with 577 million impressions and Colors with 554 million impressions.

Urban Market

Despite suffering a fall in its ratings, Star Plus continued to top the urban market with 424 million impressions, compared to 428 million impressions it had in Week 16.

Colors, in the second spot, witnessed a similar pattern as it held on to its second spot with 369 million impressions as against the 373 million impressions it fetched the previous week.

Zee TV retained its third spot with 299 million impressions compared to Week 16’s 280 million impressions.

Sony SAB also maintained its fourth spot with 265 million impressions as against its 274 million impressions it garnered in Week 16.

Sony Entertainment Television retained its fifth position with 242 million impressions as against previous week’s 254 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 433 million impressions, as against Week 16’s 448 million impressions.

Rishtey retained its second spot with 378 million impressions compared to the 386 million impressions it garnered last week.

Zee Anmol also stayed on its third spot with 344 million impressions as against the 363 million impressions it fetched in Week 16.

Star Utsav maintained its fourth spot with 318 million impressions.

Zee TV retained its fifth spot with 227 million impressions.

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