Top Story


Home >> Media - TV >> Article

Star Plus continues to lead urban market, Sony Pal leads rural market @ BARC ratings, Week 17

Font Size   16
Star Plus continues to lead urban market, Sony Pal leads rural market @ BARC ratings, Week 17

According to BARC data for week 17 (April 22–28), Star Plus continued to maintain its hold over the urban market with 424 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 433 million impressions.

Collectively, Star Plus dominated the chart with 640 million impressions, followed by Sony Pal with 577 million impressions and Colors with 554 million impressions.

Urban Market

Despite suffering a fall in its ratings, Star Plus continued to top the urban market with 424 million impressions, compared to 428 million impressions it had in Week 16.

Colors, in the second spot, witnessed a similar pattern as it held on to its second spot with 369 million impressions as against the 373 million impressions it fetched the previous week.

Zee TV retained its third spot with 299 million impressions compared to Week 16’s 280 million impressions.

Sony SAB also maintained its fourth spot with 265 million impressions as against its 274 million impressions it garnered in Week 16.

Sony Entertainment Television retained its fifth position with 242 million impressions as against previous week’s 254 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 433 million impressions, as against Week 16’s 448 million impressions.

Rishtey retained its second spot with 378 million impressions compared to the 386 million impressions it garnered last week.

Zee Anmol also stayed on its third spot with 344 million impressions as against the 363 million impressions it fetched in Week 16.

Star Utsav maintained its fourth spot with 318 million impressions.

Zee TV retained its fifth spot with 227 million impressions.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...