Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus continues to lead the rating race; Zee TV follows

05-July-2013
Font Size   16
Share
Star Plus continues to lead the rating race; Zee TV follows

According to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi general entertainment space with 232 GRPs, after losing 11 points since week 25 (243 GRPs). Zee TV maintained second position with 197 GRPs in week 26 after losing 12 points since week 25 (209 GRPs).

Colors is in the third position, clocking 184 GRPs after losing four points from last week (188 GRPs). At number four is Sony Entertainment Television with 149 GRPs, maintaining the same GRPs since the previous week (149 GRPs).

In the fifth position is Life OK with 142 GRPs, adding six points since week 25 (136 GRPs), while SAB TV added one point in week 26 (last week 138 GRPs).  

The top ten fiction shows in the Hindi GEC space in week 26 were Diya Aur Bati Hum (3.5 TVR), Taarak Mehta Ka Ooltah Chashmah (3.4), Qubool Hai (3.4 TVR), Yeh Rishta Kya Kehlata Hai (3.0 TVR), Pyaar Ka Dard Hai Meetha (2.9 TVR), Saath Nibhana Saathiya (2.9 TVR), Balika Vadhu (2.5), Pavitra Rishta (2.4 TVR), Veera and Sapane Suhane Ladakpan Ke (2.3 TVR).

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi