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Star Plus continues to lead the Hindi GEC space; Zee TV follows

Star Plus continues to lead the Hindi GEC space; Zee TV follows

Author | exchange4media News Service | Friday, Mar 29,2013 7:02 PM

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Star Plus continues to lead the Hindi GEC space; Zee TV follows

According to data sourced from TAM subscribers for CS 4+, HSM markets, Week 12, Star Plus continues to lead the Hindi General Entertainment Channel space with 291 GRPs, after adding 18 points since week 11 (273 GRPs). Zee TV continued to remain in the second position with 207 GRPs, after adding five points since week 11 (205 GRPs), while Colors clocking 192 GRPs followed on the third position, after adding five points since last week.

At number four is Sony Entertainment Television with 155 GRPs, after dropping eight points since week 11 (163 GRPs), followed by SAB TV with 142 GRPs, which added seven points since last week (135 GRPs).

At number six is Life OK which clocked 128 GRPs as opposed to 135 GRPs in week 11.

The top ten fiction shows in the Hindi GEC space in week 12 were Diya Aur Bati Hum (5.2 TVR), Taarak Mehta Ka Ooltah Chashmah (3.8 TVR), Pyar Ka Dard Meetha Meetha (3.7 TVR), Yeh Rishta Kya Kehlata Hai (3.6 TVR), Balika Vadhu (3.5 TVR), Madhubala (3.3 TVR), Saath Nibhana Saathiya (3.2 TVR), Qubool hai (3.1 TVR), Sasural Simar Ka (3.0 TVR) and Sapane Suhane Ladakpan Ke (2.8 TVR). As can be observed from the ratings mentioned, Star Plus continues to lead the Hindi GEC space with four of its fiction shows in the top ten list.

In the non-fiction genre, Star Plus’ Nach Baliye managed to clock a TVR of 2.9, thereby leading the non-fiction space, followed by Zee TV’s India's Best Dramebaaz managed to clock an average TVR of 2.5 (Sun - 2.8, Sat - 2.3).

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