STAR Plus completes weekend offering with ‘Aek Chabhi Hai Padoss Mein’
After ‘Lucky’, there is more action coming on STAR Plus weekends. Shailja Kejriwal, Senior Creative Director, STAR Entertainment, said that the variety offered on STAR Plus weekends had been designed to be a complete package and the new show, ‘Aek Chabhi Hai Padoss Mein’, was a step in that direction. The new show will premiere on November 25, 2006 and comes in the 10.00 pm slot.
“It is one of my most favourite shows,” said Kejriwal, adding, “I have enjoyed making the show. More importantly, I think it completes the offering that we have on weekends and will give our viewers a wide choice of programming.”
‘Aek Chabhi…’ captures the hub of life in the activities of a small friendly colony called ‘Colonelgunj’. The show is a ‘slice of life’ of characters that live together in this colony. The slot at present is airing the repeats of ‘Nach Baliye’.
Giving the reason for chosing a difficult slot like 10 pm on Saturdays, Kejriwal said, “Before we started weekends, people had said the same thing – weekend was never really a favoured slot for original programming and even after KBC was brought on the slot, the question was after KBC what? But with ‘Prithviraj Chauhan’, ‘Saibaba’, ‘Baa, Bahu aur Baby’ and now ‘Thodi si Zameen, Thoda as Aasmaan’ doing well, I feel that beyond a time if the show is good, people will watch it.”
Bringing back the variety factor, she said, “An adventure, a spiritual show, a historic, a slice of life family show, a high-pitch drama – I really don’t think there is any more variety anywhere right now. The weekends are doing well for us and I think that with ‘Aek Chabhi…’, it will get better.”
This show has been produced by Anupam K Kalidhar and directed by Siddharth Sengupta. The cast includes Varun Badola, Suhasi Garodia, Amita Nangia, Vishal Kotiyan, Manoj Goel, Ujjwal Chopra, Ravi Gossain, Vipul Tyagi, Aashish Roy and V M Badola, among others.
Our typical marketing budget is usually 10 per cent of the topline spend