Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR Plus begins the bang on Hero Honda STAR Screen Awards

14-December-2005
Font Size   16
STAR Plus begins the bang on Hero Honda STAR Screen Awards

STAR Plus has always placed importance on events and the role they play in boosting channel share and allowing the channel a platform to showcase other properties to new eyeballs.

It is event time for STAR Plus again and the channel is gearing to give its film awards function, Hero Honda STAR Screen Awards, a big push. Eight other sponsors have been roped for the event, which is scheduled to air on January 15, 2006.

Much has been planned around the Screen Awards in terms of both content and marketing. Puneet Johar, Senior VP, Marketing, STAR India, said, “Events have always been important for us and Hero Honda STAR Screen Awards is quite high on the list. In terms of content, we have planned two weeks of ancillary programming, where the best of the awards of the earlier years will be shown. We will make substantial noise around the event as well, as is the case with all STAR events.”

Replying to what the expectations were from the event this year, given that last year all film awards had seen a dip in ratings, Johar said, “The dip was not so significant and not even across the board. The IIFA had seen an increase last year vis-à-vis their earlier years. We are very confident of the content and the promotions this year, and we are expecting good numbers from the show this year as well.”

The channel will be also using the Laughter Champions in the awards this year in a special segment. Speaking generically on the events on the channel, Johar said, “Whether it is Parivaar, IIFA, Dandiya Dhoom or ITA, we have had some of the best properties to talk about in terms of ratings. As a matter of fact, apart from ratings, events are big for two other reasons – revenue and image. Since they are blockbuster events and have high visibility on air and off air, they bring in new audience to the channel every time. They are placed on slots, which typically aren’t high on ratings and deliver in such slots – in essence giving value to advertisers, who then are ready to put high commitments – in all events. It really is a win-win situation.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign