Top Story


Home >> Media - TV >> Article

STAR Plus begins the bang on Hero Honda STAR Screen Awards

Font Size   16
STAR Plus begins the bang on Hero Honda STAR Screen Awards

STAR Plus has always placed importance on events and the role they play in boosting channel share and allowing the channel a platform to showcase other properties to new eyeballs.

It is event time for STAR Plus again and the channel is gearing to give its film awards function, Hero Honda STAR Screen Awards, a big push. Eight other sponsors have been roped for the event, which is scheduled to air on January 15, 2006.

Much has been planned around the Screen Awards in terms of both content and marketing. Puneet Johar, Senior VP, Marketing, STAR India, said, “Events have always been important for us and Hero Honda STAR Screen Awards is quite high on the list. In terms of content, we have planned two weeks of ancillary programming, where the best of the awards of the earlier years will be shown. We will make substantial noise around the event as well, as is the case with all STAR events.”

Replying to what the expectations were from the event this year, given that last year all film awards had seen a dip in ratings, Johar said, “The dip was not so significant and not even across the board. The IIFA had seen an increase last year vis-à-vis their earlier years. We are very confident of the content and the promotions this year, and we are expecting good numbers from the show this year as well.”

The channel will be also using the Laughter Champions in the awards this year in a special segment. Speaking generically on the events on the channel, Johar said, “Whether it is Parivaar, IIFA, Dandiya Dhoom or ITA, we have had some of the best properties to talk about in terms of ratings. As a matter of fact, apart from ratings, events are big for two other reasons – revenue and image. Since they are blockbuster events and have high visibility on air and off air, they bring in new audience to the channel every time. They are placed on slots, which typically aren’t high on ratings and deliver in such slots – in essence giving value to advertisers, who then are ready to put high commitments – in all events. It really is a win-win situation.”


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India