Star Plus and Sony Pal maintain hold over urban and rural markets respectively @BARC Week 14
aAccording to BARC data for week 14 (April 1–7), Star Plus continued to maintain its hold over the urban market with 475 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 454 million impressions.
Collectively, Star Plus dominated the chart with 691 million impressions followed by Sony Pal with 603 million impressions and Colors with 588 million impressions.
Star Plus continued to top the urban market with 475 million impressions, compared to 461 million impressions it had in week 13.
Colors held on to its second spot but suffered a fall in its ratings to 400 million impressions as against the 431 million impressions it fetched the previous week.
Zee TV witnessed a similar pattern as it continued to retain its third spot with 288 million impressions, compared to week 13’s 314 million impressions.
Sony Entertainment Television also stayed on to its fourth spot with 279 million impressions as against previous week’s 296 million impressions.
Even Sony SAB maintained its fifth position with 276 million impressions as against its 288 million impressions it garnered in week 13.
Sony Pal maintained its dominance over the rural market with much improved 454 million impressions, as against week 13’s 516 million impressions.
Rishtey moved on to the second spot with 372 million impressions compared to the 376 million impressions it garnered last week.
Zee Anmol slipped to third spot with 328 million impressions as against the 380 million impressions it fetched in week 13.
Star Utsav maintained its fourth spot with improved 328 million impressions.
Star Plus moved to fifth spot with 216 million impressions.
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