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Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

28-April-2017
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Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

According to BARC data for week 16 (April 15–21), Star Plus continued to maintain its hold over the urban market with 428 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 448 million impressions.

Collectively, Star Plus dominated the chart with 639 million impressions, followed by Sony Pal with 595 million impressions and Colors with 570 million impressions.

Urban Market

Despite suffering a fall in its ratings, Star Plus continued to top the urban market with 428 million impressions, compared to 456 million impressions it had in Week 15.

Colors witnessed a similar pattern as it held on to its second spot with 373 million impressions as against the 393 million impressions it fetched the previous week.

Zee TV, climbed to third spot with 280 million impressions, compared to Week 15’s 285 million impressions.

Sony SAB slipped to fourth spot with 274 million impressions as against its 288 million impressions it garnered in Week 15.

Sony Entertainment Television retained its fifth position with 254 million impressions as against previous week’s 268 million impressions

Rural Market

Sony Pal maintained its dominance over the rural market with 448 million impressions, as against Week 15’s 464 million impressions.

Rishtey retained its second spot with 386 million impressions compared to the 395 million impressions it garnered last week.

Zee Anmol moved to third spot with 363 million impressions as against the 326 million impressions it fetched in Week 15.

Star Utsav slipped to fourth spot with 322 million impressions.

 Zee TV retained its fifth spot with 222 million impressions.

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