Top Story


Home >> Media - TV >> Article

Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

Font Size   16
Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

According to BARC data for week 16 (April 15–21), Star Plus continued to maintain its hold over the urban market with 428 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 448 million impressions.

Collectively, Star Plus dominated the chart with 639 million impressions, followed by Sony Pal with 595 million impressions and Colors with 570 million impressions.

Urban Market

Despite suffering a fall in its ratings, Star Plus continued to top the urban market with 428 million impressions, compared to 456 million impressions it had in Week 15.

Colors witnessed a similar pattern as it held on to its second spot with 373 million impressions as against the 393 million impressions it fetched the previous week.

Zee TV, climbed to third spot with 280 million impressions, compared to Week 15’s 285 million impressions.

Sony SAB slipped to fourth spot with 274 million impressions as against its 288 million impressions it garnered in Week 15.

Sony Entertainment Television retained its fifth position with 254 million impressions as against previous week’s 268 million impressions

Rural Market

Sony Pal maintained its dominance over the rural market with 448 million impressions, as against Week 15’s 464 million impressions.

Rishtey retained its second spot with 386 million impressions compared to the 395 million impressions it garnered last week.

Zee Anmol moved to third spot with 363 million impressions as against the 326 million impressions it fetched in Week 15.

Star Utsav slipped to fourth spot with 322 million impressions.

 Zee TV retained its fifth spot with 222 million impressions.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands