Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

19-May-2017
Font Size   16
Share
Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

According to BARC data for week 19 (May 6–12), Star Plus continued to maintain its hold over the urban market with 422 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 431 million impressions.

Collectively, Star Plus dominated the chart with 624 million impressions, followed by Sony Pal with 577 million impressions and Zee TV with 491 million impressions.

Urban Market

Star Plus continued to top the urban market with 422 million impressions, compared to 430 million impressions it had in Week 18.

Colors stayed on the second spot with 323 million impressions as against the 361 million impressions it fetched the previous week.

Zee TV retained its third spot with 286 million impressions.

Sony SAB also maintained its fourth spot with 263 million impressions as against its 261 million impressions it garnered in Week 18.

Sony Entertainment Television retained its fifth position with 235 million impressions as against previous week’s 240 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 431 million impressions, as against Week 18’s 447 million impressions.

Zee Anmol climbed up to the second spot with 384 million impressions as against the 341 million impressions it fetched in Week 18.

Rishtey slipped to the third spot with 348 million impressions compared to the 365 million impressions it garnered last week.

Star Utsav maintained its fourth spot with 294 million impressions.

Zee TV retained its fifth spot with 204 million impressions.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...