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Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

Author | exchange4media News Service | Thursday, May 18,2017 4:44 PM

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Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

According to BARC data for week 19 (May 6–12), Star Plus continued to maintain its hold over the urban market with 422 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 431 million impressions.

Collectively, Star Plus dominated the chart with 624 million impressions, followed by Sony Pal with 577 million impressions and Zee TV with 491 million impressions.

Urban Market

Star Plus continued to top the urban market with 422 million impressions, compared to 430 million impressions it had in Week 18.

Colors stayed on the second spot with 323 million impressions as against the 361 million impressions it fetched the previous week.

Zee TV retained its third spot with 286 million impressions.

Sony SAB also maintained its fourth spot with 263 million impressions as against its 261 million impressions it garnered in Week 18.

Sony Entertainment Television retained its fifth position with 235 million impressions as against previous week’s 240 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 431 million impressions, as against Week 18’s 447 million impressions.

Zee Anmol climbed up to the second spot with 384 million impressions as against the 341 million impressions it fetched in Week 18.

Rishtey slipped to the third spot with 348 million impressions compared to the 365 million impressions it garnered last week.

Star Utsav maintained its fourth spot with 294 million impressions.

Zee TV retained its fifth spot with 204 million impressions.

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