Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus and Sony Pal continue to dominate urban and rural markets, respectively @ BARC Week 20

26-May-2017
Font Size   16
Share
Star Plus and Sony Pal continue to dominate urban and rural markets, respectively @  BARC Week 20

According to BARC data for Week 20 (May 13–19), Star Plus continued to maintain its hold over the urban market with 427 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 435 million impressions.

Collectively, Star Plus dominated the chart with 637 million impressions, followed by Sony Pal with 588 million impressions and Zee TV with 503 million impressions.

Urban Market

Star Plus continued to top the urban market with 427 million impressions, compared to 422 million impressions it had in Week 19.

Colors stayed on the second spot with 317 million impressions as against the 323 million impressions it fetched the previous week.

Zee TV retained its third spot with improved 291 million impressions compared to 286 million impressions it garnered last week.

Sony SAB also maintained its fourth spot with 266 million impressions as against its 263 million impressions it garnered in Week 19.

Sony Entertainment Television retained its fifth position with 246 million impressions as against previous week’s 235 million impressions.

Rural Market

Sony Pal maintained its dominance over the rural market with 435 million impressions.

Zee Anmol climbed up to the second spot with 382 million impressions as against the 384 million impressions it fetched in Week 19.

Rishtey slipped to the third spot with 349 million impressions compared to the 348 million impressions it garnered last week.

Star Utsav maintained its fourth spot with 278 million impressions.

Zee TV retained its fifth spot with 211 million impressions.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions