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Star Plus’ ‘Pratigya’ goes on-ground to fight against disrespect

Star Plus’ ‘Pratigya’ goes on-ground to fight against disrespect

Author | exchange4media Mumbai Bureau | Monday, Dec 28,2009 8:00 AM

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Star Plus’ ‘Pratigya’ goes on-ground to fight against disrespect

Star Plus is quite upbeat about its new show, ‘Pratigya’, which is about an ordinary girl’s resolve to reclaim her respect. The channel aims to strengthen its 10.30 pm time-band with ‘Pratigya’, and in order promote this show, Star Plus has launched an on-ground consumer initiative – ‘Meri Pratigya’ – where people can come together and resolve to fight against injustice.

‘Meri Pratigya’ will focus on finding real life stories and honouring people who have fought against eve teasing. The first phase of this on-ground initiative was executed on December 23, 2009 at Nariman Point, Mumbai. The initiative saw more than 500 people coming together to form a human chain in support of this the movement. Jagran Solutions was the event partner.

Women protagonists of other shows on Star Plus, such as Dhani and Sarla of ‘Sajan Ghar Jana Hai’, were also part of this movement, where the participants took an oath to stand up against disrespect.

Star Plus plans to replicate this human chain in four other cities – Delhi, Indore, Ahmedabad and Lucknow. The channel is also planning to enter into partnerships with various NGOs that work for the upliftment of women and women’s rights.

Tags: e4m

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