Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus’ ‘Pratigya’ goes on-ground to fight against disrespect

28-December-2009
Font Size   16
Share
Star Plus’ ‘Pratigya’ goes on-ground to fight against disrespect

Star Plus is quite upbeat about its new show, ‘Pratigya’, which is about an ordinary girl’s resolve to reclaim her respect. The channel aims to strengthen its 10.30 pm time-band with ‘Pratigya’, and in order promote this show, Star Plus has launched an on-ground consumer initiative – ‘Meri Pratigya’ – where people can come together and resolve to fight against injustice.

‘Meri Pratigya’ will focus on finding real life stories and honouring people who have fought against eve teasing. The first phase of this on-ground initiative was executed on December 23, 2009 at Nariman Point, Mumbai. The initiative saw more than 500 people coming together to form a human chain in support of this the movement. Jagran Solutions was the event partner.

Women protagonists of other shows on Star Plus, such as Dhani and Sarla of ‘Sajan Ghar Jana Hai’, were also part of this movement, where the participants took an oath to stand up against disrespect.

Star Plus plans to replicate this human chain in four other cities – Delhi, Indore, Ahmedabad and Lucknow. The channel is also planning to enter into partnerships with various NGOs that work for the upliftment of women and women’s rights.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016