Star India is planning to distribute the Star Plus and Star News channels in the USA. The move is aimed at targeting the large Indian diaspora.
The proposed launch comes after the network’s successful launch of both these channels in the UK, and are distributed through the Sky channels bouquet as well as through independent cable operators.
The formal launch of these channels in the US is expected sometime towards the end of August or beginning of September. The subscription rate for these channels in the UK is at 6 pounds a channel, the US rates are also expected to be on similar lines.
Star has also bagged the satellite rights of the Farhan Akhtar directed blockbuster “Dil Chahata Hai” reportedly for a sum around Rs 3 crore.
According to sources, Star has bought the rights of two other recent hits, the Bipasha Basu-Dino Morea starrer and Vikram Bhatt directed “Raaz” and the Akshay Kumar-Bipasha Basu, Bobby Deol and Kareena Kapoor starrer “Ajnabee”.
According to analysts, the rates for satellite rights of Bollywood movies have dropped substantially from the peak of around Rs 8 crore a couple of years back to just about Rs 4 crore for a superhit. Rates for less successful films could be anywhere in between Rs 2.5 crore to around Rs 3 crore on an average.