Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star plans to distribute Plus, News channels in US

06-July-2002
Font Size   16
Star plans to distribute Plus, News channels in US

Star India is planning to distribute the Star Plus and Star News channels in the USA. The move is aimed at targeting the large Indian diaspora.

The proposed launch comes after the network’s successful launch of both these channels in the UK, and are distributed through the Sky channels bouquet as well as through independent cable operators.

The formal launch of these channels in the US is expected sometime towards the end of August or beginning of September. The subscription rate for these channels in the UK is at 6 pounds a channel, the US rates are also expected to be on similar lines.

Star has also bagged the satellite rights of the Farhan Akhtar directed blockbuster “Dil Chahata Hai” reportedly for a sum around Rs 3 crore.

According to sources, Star has bought the rights of two other recent hits, the Bipasha Basu-Dino Morea starrer and Vikram Bhatt directed “Raaz” and the Akshay Kumar-Bipasha Basu, Bobby Deol and Kareena Kapoor starrer “Ajnabee”.

According to analysts, the rates for satellite rights of Bollywood movies have dropped substantially from the peak of around Rs 8 crore a couple of years back to just about Rs 4 crore for a superhit. Rates for less successful films could be anywhere in between Rs 2.5 crore to around Rs 3 crore on an average.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...