STAR India has announced an exclusive alliance with Filmkraft Productions (India) Pvt. Ltd, for the forthcoming film ‘Krrish’. The relation is comprehensive, including exclusive appearances of Hrithik Roshan in various shows on the STAR Network, global satellite distribution for ‘Krrish’, in movie placement, premieres of the movie in India and international markets as well as promotional rights.
Commenting on the tie-up, Sameer Nair, Chief Operating Officer, STAR India, said, “At STAR, we have been associating with the biggest movies and biggest stars in Indian cinema to bring high quality entertainment to our viewers. It now gives us great pleasure to partner with Rakesh Roshan and Hrithik Roshan. We will work together to give our viewers a combination of the best in Indian television and cinema.”
Ajay Vidyasagar, Head, Marketing and Communication, STAR India, said, “‘Krrish’ will begin our relation with Filmkraft. We will air the television premier of the movie and going forward, more can be expected on this front.”
‘Krrish’ – the sequel to the huge hit ‘Koi Mil Gaya’, which was premiered on Sony Entertainment Television – is slated for a June/July 2006 release.
Expressing his delight over tying up with STAR, Hrithik Roshan said, “This gives me an opportunity to reach millions of viewers instantly. We are confident that people will appreciate the magic that we will create together in the forthcoming months.”