STAR One to unveil pulsating new game show ‘Heart Beat’ from May 1

STAR One to unveil pulsating new game show ‘Heart Beat’ from May 1

Author | exchange4media Mumbai Bureau | Thursday, Apr 13,2006 7:54 AM

STAR One to unveil pulsating new game show ‘Heart Beat’ from May 1

Viewers tired of the umpteen melodramatic serials, reality shows based on gory crime scenes and Bollywood music countdown shows can now look forward to a pulsating new game show ‘Heart Beat - Dil Thhaam Ke Khelo’ on STAR One. Produced by Siddhartha Basu’s Synergy Communications, ‘Heart Beat’ will air Monday to Thursday at 9:30 pm from May 1, 2006.

The new game show is an international format from Endemol and has no anchor. The protagonist of the show is the celebrity participant in a sealed booth. Each participant has time based on the speed of his or her heartbeat – the calmer their heart, the easier it is to win the game. The game begins with a base prize of Rs 50,000. As the participants progress from one question to the next, the unlimited prize money increases. ‘Heart Beat’ will have celebrity participants from television, sports and theatre, among others.

Participants in the sealed booth can only hear the questions being fired at them and their own answers. They have three phone lines that they can use to make two outgoing calls and receive one call if they need help with an answer. However, they cannot call the same person twice, but can receive one call per question.

Each participant is asked 10 questions, with every question having 10 possible answers of which only five options are right. Each participant gets 500 heartbeats for each question and the trick is to control stress levels while answering the questions so that maximum heartbeats are preserved to reach the next level. To collect the accumulated money, participants can play the cash question that will make them win the money if they answer correctly.

Announcing the launch of ‘Heart Beat’, Deepak Segal, Executive Vice-President, Content, STAR India Pvt Ltd, said, “‘Heart Beat’ is one of our biggest shows this year. With this show, we continue to bring new, fresh content to the viewers of STAR One. The variety that we offer everyday is why television audiences from across the country are tuning in to STAR One. We are also extremely happy to partner with Siddhartha Basu for this show. Siddhartha has created a revolution in television viewing with highly rated shows like ‘Kaun Banega Crorepati’ and Britannia India’s Child Genius. We are positive that ‘Heart Beat’ will capture the pulse and imagination of television viewers week after week.”

Elaborating on the new game show, Base said, “‘Heart Beat’ is one of the most exciting shows that I have produced. It is unlike any other game show on Indian television. For me, the USP of this show is the manner in which it will grip not just the contestant but also the audience, day after day. I am very excited to be back on the STAR Network with such a unique format and look forward to creating a whole new experience for our audience.”

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