Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR One sees new high on Fridays

20-June-2005
Font Size   16
Share
STAR One sees new high on Fridays

STAR India has done some experiments to strengthen the Friday slot, which have paid off. Beginning with bringing in ‘The Great Indian Laughter Challenge’ on the Friday 10.00 pm block, the channel made June episodes of ‘Bluff Master’ a celebrity special and as far as numbers are concerned, STAR One has hit a new high on Fridays, beating other mainstay channels.

If TAM Media Research numbers for weekend shares are seen, STAR One has shown a sizeable jump. However, if the Friday numbers alone are seen, the channel shares have gone to as high as 6 per cent, vis-à-vis a 1 plus channel share that STAR One otherwise claimed.

‘The Great Laughter Challenge’ had opened to good numbers at 2.3 for the CS 4+ in the Hindi speaking market. In this week, the rating has increased to a 2.73. If the channel’s core TG (CS AB 10-44) is seen, the numbers are at 2.75 and 3.02 this week. In addition to these, Bluff Master’s episode this week has also rated a high of 1.01 and 1.43 in the core TG.

“Bluff Master presently is seeing the celebrity specials, which is lined up for all of June. This is the first of four such episodes,” said STAR One’s Ravi Menon, “This was a very conscious move, we wanted to give that support to the laughter hunt and the results are what we had expected.”

What Menon is particularly pleased about is the increase that the show has shown in its second week, “This is a property that cuts across audience, done in the STAR One style. The fact that the audience has returned in the second week goes on to show that the viewers have endorsed our faith in the property.”

In June, with Bluff Masters celeb special episodes, more of the Laughter Hunt and the virtual reality game show ‘Games Bond’ hitting the screen, Star One should be seeing healthy numbers.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world