Star One is back with the business of laughter. The channel is gearing up to air ‘Britannia 50-50 Chutkule The Great Indian Laughter Challenge’, the third season of the show of laughter riots. The show will launch on May 18, 2007, and will be aired Fridays and Saturdays at 9 PM.
The talent hunt for the third season of ‘The Great Indian Laughter Challenge’ began on March 16, 2007, with auditions in 11 cities across the country. This time, too, there will be participants from Pakistan. The show will cover 18 weeks with 36 episodes.
Navjot Singh Sidhu and Shekhar Suman will continue to be the judges of the show, with celebrities coming in occasionally as in the previous seasons. Pankaj Saraswat would continue to direct the show.
Talking about changes in the format, Paritosh Joshi, VP-Sales, Marketing & Advertising, Star One, said, “The show will be aired on two days now. Shonali Nagrani will join the original host of the show, Parizaad Kolah Marshall. Each of them would host the show on either of the days. Five participants would enthrall the audience on the Friday episode and two will be selected as winners, who would then compete with the qualifiers of the previous seasons on the next day’s episode.”
“The promos for ‘Britannia 50-50 Chutkule The Great Indian Laughter Challenge’ have been on air since 10 days, and a 360-degree approach has been planned to promote the show. Since STAR Plus will also be launching the show ‘Voice of India’ on the same day, the promotional activities for both the shows have been planned out in a big way. The focus for promotions for both the shows would be on outdoors and on-ground events would eventually follow,” elaborated Joshi.
Commented Sidhu, “Reinvention is the unique capability of this show. No show in the history of Indian television has been able to go to a third season. The fact that this show has continued to be such a huge property on television is ample evidence of its credibility.”