Star One is all set to launch a new weekend show, ‘Paani Puri’, on August 30. The hour-long show would be aired at 9 pm on Saturdays. ‘The Great Indian Laughter Challenge 4’, currently airing in that time slot, will become a weekly show from August 29 onwards and air only on Fridays.
‘Paani Puri’, in keeping with the spiciness of its culinary namesake, is about two families hailing from diverse cultures and backgrounds coming to live under one roof, which causes a lot of mayhem and chaos.
Commenting on the new launch, Ravi Menon, EVP, Star One, said, “Comedy as a genre has done extremely well and is now the backbone for most of the shows. Star One has pioneered comedy on television and has always presented audiences with the best quality entertainment. We are promising to create a rage with this show as well. The simplicity of the story and the characters will surely take the viewers on a joy ride.”
On the marketing plans, Prem Kamath, Vice-President, Marketing, Star One, said, “The plan includes an extensive on-air campaign across the network and off-air initiatives as well.”