Star One beefs up 8 pm time slot with two new shows

Star One beefs up 8 pm time slot with two new shows

Author | exchange4media Mumbai Bureau | Thursday, Nov 29,2007 6:28 AM

Star One beefs up 8 pm time slot with two new shows

This December, Star One will premiere two new shows, thus strengthening its 8 pm time slot. On December 8, the channel will premiere ‘Lead India’, a reality show in association with The Times of India, which is aimed at giving the country its next generation of leaders. The channel will also launch ‘Annu Ki Ho Gayee Waah Bhai Waah’ on December 10.

‘Lead India’ will be telecast every Saturday at 8 pm, and a simulcast on Star Utsav, along with voting special episodes on Star Plus every Sunday at 7.30 pm. The show will have eight contestants from Lucknow, Ahmedabad, Kolkata, Mumbai, Pune, Bangalore, Delhi and Hyderabad, who believe that they have what it takes to change the present scenario in India and lead the country into a bright future.

The show will be hosted by actor Anupam Kher and will have an esteemed jury comprising Javed Akhtar, Kiran Bedi and Vikas Singh. The contestants will compete through a series of 10 episodes and the winner will be awarded a sum of Rs 50 lakh for his/her dream project.

‘Annu Ki Ho Gayee Waah Bhai Waah’ is a story about a shy girl who by enters into the world of a male dominated profession as a chef, be sheer luck. The show would be telecast at 8 pm from Monday to Thursday.

Commenting on the launch of the new shows, Prem Kamath, VP-Marketing and Communications, Star India Pvt. Ltd, said, “Star One has always strived to give its viewers something new, and this time too we have kept the promise of not compromising with our shows as far as concept and treatment are concerned. A joint effort by The Times of India and Star One, ‘Lead India’ is a stunning concept presented for the first time on Indian television. It is a show that transcends merely entertainment. It is a show that could potentially impact the very future of a nation by giving her its chosen leader.”

Commenting on ‘Annu Ki Ho Gayee Waah Bhai Waah’, Kamath said, “It is a show that introduces new faces, coupled with fresh talent and a heart warming storyline. Bringing in a different flavour, the show has an equal mix of humour, fun and drama, and still strongly touches the emotional aspect.”

On the ‘Lead India’ initiative, Priya Gupta, Assistant Vice President, Bennett, Coleman & Co. Ltd (BCCL), said, “As an idea, ‘Lead India’ is an honest effort to give India a set of young and educated leaders who would help the country realise its true potential. We are proud to have Star One as our TV partner in this initiative.”

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