Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR One’s countdown show ‘Ek Se Badhkar Ek’ premieres tonight

30-December-2006
Font Size   16
Share
STAR One’s countdown show ‘Ek Se Badhkar Ek’ premieres tonight

Close on the heels of announcing its new show, ‘Antakshari’, STAR One is now ready with with a countdown show, ‘Idea Ek Se Badhkar Ek’, which premieres on December 30 at 8 pm.. Hosted by Manoj Bohra and Tina Parakh, the show will be a mix of celebrity interviews, graphics, special effects and audio-visual montages.

Paritosh Joshi, Head-Advertising, Sales and Distribution, STAR India, said, “It is an advertising-funded programme and will have a great amount of interactivity in each episode. Viewers will get a chance to win prizes as well. We are thrilled to be associated with a young brand like Idea and hope to reach out to our audiences like we have done in the past.”

Pradeep Shrivastava, CMO, Idea, said, “We are delighted to be associated with a youth channel. At Idea, we have always looked at opportunities to connect with our consumers, one-on-one. Our products target the youth and there is a synergy in this with STAR One.”

Some of the categories on this countdown show will include the top 10 action heroes, item numbers, ‘dhinchak’ dancers, double roles, love triangles, makeovers, horror films, patriotic films, rain songs, comedians, singing stars as well as sizzling singles.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group