With a viewership of 27 million Indian homes, Star News is set to rope in more audience with the Global Education Fair (GEF) in the capital starting May 19. The target audience would be the out-of-school young students and the fresh graduates, and has plans to spread to a wider spectrum. The Hindi news channel also has plans to take this fair on a national level by the end of this year with another similar strategy.
The first-of-its-kind education fair would provide a one-to-one interaction for the students and their parents with career experts to choose the best career out of a whole gamut of opportunities. The main attraction would be the new edge career opportunities like those in animation, film editing, cinematography, aviation and others, besides the conventional engineering, medical and management streams.
“This would be a unique opportunity for the students to associate themselves with such a huge brand. This is for the first time that a news channel has come up with such a strategy to attract the young generation towards a brand like Star News, which is a Hindi news channel. This segment would be kept in touch on a regular basis,” said Barun Das, Vice President, Star News.
The channel initiated a special project at the beginning of this financial year to cater to brand building, extension of brand franchise, revenue generation, relationship generation with advertisers and eventually, expansion of its viewership. This education fair would make Star News a more familiar and household name, which is competing with a sudden influx of Hindi news channels in the country.
“There would be career counselling sessions, audio-visual presentations and one-to-one discussions in the special Star News lounge. The fair is a beginning to check the audience response and we would have more offerings when we would go national by the end of this year. This would also help us to judge the audience temperament and help us know the environment,” said Rajiv Tyagi, Assistant Vice President-Special Projects, Star News.
The 70-odd participating Indian and international universities and institutions participating in the GEF are claimed to be top-notch and recognised, with the knowledge partner being Amity. The expected footfall in the two-day fair would be 30,000, informed Tyagi.