Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star News adds consumer-grievance show ‘Main Hoon Na’

28-May-2007
Font Size   16
Share
Star News adds consumer-grievance show ‘Main Hoon Na’

Star News has launched a new show called ‘Main Hoon Na’. “The attempt is to bridge the gap between consumers and corporate houses,” quoted an official communiqué. The program is a weekly consumer grievance-redressal show, and is based on the message to encourage consumer activism. The show premiered on May 26, 2007, and is placed in the Saturday 8.00 pm block. Tisca Chopra is the anchor of the show.

The communiqué further quoted, “The show will attempt to settle new benchmarks in the industry by bringing grieving consumers and respective corporate representatives face-to-face to redress various issues. The show springs from the growing consumerism in the country today and the fact consumer awareness is still in its infancy.”

The process for having one’s grievance on-air requires the viewer to contact the channel, and share the problem. The channel’s team will then contact the consumer, investigate and understand the issue, establish validity of the case and then approach the concerned corporate house to facilitate a discussion -- all of this would be broadcast on the show.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016