STAR Network is all set to launch its second Kannada general entertainment channel – Suvarna Plus. The new channel will go on air from July 14, 2013. The Network already has Kannada GEC Suvarna in its channel bouquet.
Although both Suvarna and Suvarna Plus will operate in the same market and cater to the same viewer base, they are positioned differently and have different gratifications. Suvarna’s key offering is fiction shows, where it has positioned itself as a companion to the viewers. Suvarna Plus will act as a stress buster and offer genres such as comedy, non-fiction, movies and music. The channel will also offer content targeting youth, with shows such as ‘Campus Connect’.
K Madhavan, MD, Asianet Communications remarked, “Karnataka has been a key market for us; we are buoyant and see huge potential in the Kannada television space. Suvarna has been offering wholesome family entertainment to Kannada homes and is the leader in prime time. Suvarna Plus is our new offering, which will have a new perspective in terms of entertainment. Both these channels will have distinctive content offering. With the launch of Suvarna Plus, we intend to increase our dominance in Kannada GEC market.”
Suvarna Plus sports the tagline, ‘Masthi Swalpa Jaasthi’, which captures a basic tendency of humans to get ‘A bit more’ in everything and promises the viewer ‘something extra’ in terms of entertainment, shared an official release.