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STAR Network’s strategic roadblock for Kansai Nerolac’s 2010 campaign

STAR Network’s strategic roadblock for Kansai Nerolac’s 2010 campaign

Author | exchange4media News Service | Tuesday, Sep 14,2010 7:57 AM

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STAR Network’s strategic roadblock for Kansai Nerolac’s 2010 campaign

In a strategic initiative, STAR Network showcased an exclusive three-minute commercial of Kansai Nerolac’s 2010 campaign at 9.10 pm on September 13, 2010. The campaign was for the launch of Kansai Nerolac’s new range of eco-friendly paints. This exclusive three-minute commercial was specially created to air on STAR Network and was seen across STAR Plus, STAR One, STAR Gold, STAR Utsav, STAR Movies, STAR World, Channel [v], STAR Jalsha, STAR Pravah, National Geographic Channel and Fox History & Entertainment.

Earlier, too, STAR had offered advertising innovations for its clients like Vodafone, Intel, HUL – a model that was later replicated by other networks.

Commenting on the association with Kansai Nerolac, Kevin Vaz, President - Sales, Star India, said, “STAR Network enjoys the recognition of having a network of channels that appeals to and reaches out to a large and varied group of audiences with its wide and diverse range of entertainment options. In acknowledgement of this fact, Kansai Nerolac decided to launch their latest campaign on eco-friendly products, ‘Kuch Change Karein, Chalo Paint Karein’, with the Network that has the largest reach.”

Anuj Jain, Vice-President, Decorative Sales & Marketing, Kansai Nerolac Paints Ltd, added here, “Nerolac has initiated a movement in the paint industry by introducing healthy home paints, and we are pleased to unveil it on the STAR Network platform through this innovative road block. The road block at STAR Network is a unique way for us to reach our consumers effectively and quickly. It is a real testimony of the considerable amount of innovation happening at the Network.”

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